A friend of mine, let's call him Marc, asked me for help with his dating profile about 3 months ago.

Marc is a good-looking guy. Solid job. Funny in person. The type you'd think does well on apps.

He didn't. Zero matches in weeks.

I looked at his profile and immediately saw the problem. His photos looked like they were taken by accident.:

• A blurry group shot.
• A bathroom selfie.
• A photo at a wedding where you couldn't tell who he was.

He had no story. No vibe. Nothing for a girl to grab onto.

So I told him: "Give me one hour."

We sat down and rebuilt everything. Picked an archetype. Chose which side of him to lead with. Got him AI photos that actually matched the energy he gives off in real life.

Three weeks later he texts me:

"Bro, I need to turn off my notifications."

Not because he's some model. Because his profile finally communicated who he actually is.

That's the thing nobody tells you. The guys winning on dating apps aren't the best-looking ones. They're the ones whose profiles tell the best story.

If Marc can go from 0 to overwhelmed in 3 weeks, so can you.

I'll share exactly what we changed in the next few emails. Stay tuned.

Ben

I promised I'd break down the strategy. Here it is.

Most guys build their profile like a photo album. Here's me. Here's me again. Here's me from a different angle.

That's not a profile. That's a lineup.

The guys who crush it treat their profile like a movie trailer. Every photo reveals something new. Together, they tell a story.

Step 1: Pick your archetype. Who do you want to attract — and what version of you attracts her?

• The adventurous guy?
• The sharp professional?
• The laid-back creative?
• The athlete?

You're not faking anything. You're choosing which real side of you to lead with.

Step 2: Build the story in 4-6 photos.

• The hook
• The lifestyle
• The social proof
• The passion
• Something unexpected

No two photos should say the same thing. If you remove one and lose nothing — it shouldn't be there.

Step 3: The 10-second test.

Swipe through your profile as a stranger.

• If the answer is "just some guy" — start over.
• If the answer is "he seems like the kind of guy who..." — you've got it.

Archetype → story → check. That's the whole framework.

My friend I've been telling you about? This is exactly what he did. Same face. Completely different results.

And if you happen to need pics, to showcase a side of yours better, or test different niche: We have an AI for that 🤖

Try it.

Ben

I promised I'd break down the strategy. Here it is.

Most guys build their profile like a photo album. Here's me. Here's me again. Here's me from a different angle.

That's not a profile. That's a lineup.

The guys who crush it treat their profile like a movie trailer. Every photo reveals something new. Together, they tell a story.

Step 1: Pick your archetype. Who do you want to attract — and what version of you attracts her?

• The adventurous guy?
• The sharp professional?
• The laid-back creative?
• The athlete?

You're not faking anything. You're choosing which real side of you to lead with.

Step 2: Build the story in 4-6 photos.

• The hook
• The lifestyle
• The social proof
• The passion
• Something unexpected

No two photos should say the same thing. If you remove one and lose nothing — it shouldn't be there.

Step 3: The 10-second test.

Swipe through your profile as a stranger.

• If the answer is "just some guy" — start over.
• If the answer is "he seems like the kind of guy who..." — you've got it.

Archetype → story → check. That's the whole framework.

My friend I've been telling you about? This is exactly what he did. Same face. Completely different results.

Try it.

Ben

1. The HTML file I already opened — most reliable for rich text copy-paste.
2. Push as Ghost draft directly — skip copy-paste entirely.

Try copying from above first. If Ghost eats the formatting, the HTML file is your fallback.

I promised I'd break down the strategy. Here it is.

Most guys build their profile like a photo album. Here's me. Here's me again. Here's me from a different angle.

That's not a profile. That's a lineup.

The guys who crush it treat their profile like a movie trailer. Every photo reveals something new. Together, they tell a story.

Step 1: Pick your archetype. Who do you want to attract — and what version of you attracts her?

• The adventurous guy?
• The sharp professional?
• The laid-back creative?
• The athlete?

You're not faking anything. You're choosing which real side of you to lead with.

Step 2: Build the story in 4-6 photos.

• The hook
• The lifestyle
• The social proof
• The passion
• Something unexpected

No two photos should say the same thing. If you remove one and lose nothing — it shouldn't be there.

Step 3: The 10-second test.

Swipe through your profile as a stranger.

• If the answer is "just some guy" — start over.
• If the answer is "he seems like the kind of guy who..." — you've got it.

Archetype → story → check. That's the whole framework.

My friend I've been telling you about? This is exactly what he did. Same face. Completely different results.

Try it.

Ben

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roastdating.com

just a simple test

Had a call with a dating coach yesterday.

We were discussing AI photos.

He's almost convinced. But his objection made me smile.

A year ago, people said

"you can tell it's AI, too glassy, too blurry."

Now?

"The photos are just TOO PERFECT."

Yes. They are. That's the point.

"We need something more casual."

Sure. You can generate that too.

People love finding excuses not to try things. I get it.

Testing something new feels risky. But the excuses keep shifting, which tells you something.

Remember my friend I mentioned in previous emails?

• No matches with bad photos.
• No matches with professional photos.
• Reluctant to try AI.

Now? Drowning in matches with a full AI profile.

The best part? girls consistently tell him he looks better than his pics on dates.

That's the dream scenario.

What did he do differently? He didn't just upload good photos.

He defined a strategy.

His profile tells a story. Good artistic direction — each photo has a role.

That coach I was talking to?

He'd actually poured in too many photos.

Six shots of just him, different angles, same vibe. You don't need that. You need variety with intention.

Good news: between our lessons and the new AI remix feature, you have everything you need to build a strong profile today.

I'll break down the full strategy in upcoming emails.

I really want all of you to understand how this works.

We're offering free 15-min calls right now to get your feedback on the new app. I'll personally give you tips and free coins. Reply [CALL] to book yours.

Ben

When I first took dating seriously, I tackled the hard stuff first:

• Walk up to strangers: Check ✅
• Carry myself confidently in crowded places: Check ✅
• Actually connect and hold conversation: Check ✅
• Connect with more people, hobbies: Check ✅

Online, I ran the same playbook: better photos, better poses, even spun up AI-enhanced shots.

And yet… my match count stayed stubbornly meh.

Scrolling through those photos one night, I finally saw it:

Every image the AI kicked back looked instantly better because the fashion was dialed in.

Not runway stuff—just clean lines, right colors, zero “dude-in-the-wild” randomness.

I didn't have any strategy. I just bought things I found "cool".

Turns out the real 80/20 hack was hanging in my closet the whole time.

Since then I’ve:

• Trimmed my wardrobe to ten rock-solid pieces.
• I understood that a few simple rules can have a huge impact.
• Learned two fit tweaks that make any photo pop.
• Built quick outfit formulas that work whether I’m grabbing coffee or on a rooftop at sunset.

Simpler than before, way less guesswork—and yes, the match notifications finally got interesting.

The best part is: it's addictive! It's no more that fuzzy messy mountain.

I’ll break the details down in the next emails, step by step.

But I need to know who's interested in levelling up their styles

Want the cheat sheet now?

Reply FASHION and I’ll send over the mini-guide (plus a small bonus for guys who jump first).

Talk soon,

Ben
Founder, ROAST.dating

P.S. No fancy labels required—just engineered shortcuts that look great on camera and in real life. Reply FASHION if you want to level up, we have different ideas!

You bought our latest AI photoshoot.

We have been working hard on generating perfect AI photo packs (you can use them in the app!)

You want an extra boost? I have something even better to offer you.

Reply BOOST to get access to it!

Be fast it's a limited offer!

Ben

PS: reply BOOST to get a special BOOST on your AI pics!

We love our users. It is super important for me to be close to you guys!
Bringing AI to you is one of our mission

Now I want to return the favor—with something no one else is getting.

👀 Let’s just say:

We’ve trained a new model that’s insane.

Sharper.

Cleaner.

Way more realistic.
And you can be one of the first to try it.

👉 The first 50 to reply “I’m in” will get the link + private gift

Ben ❤️

ps: Reply to this email to get my gift!

This isn’t just about getting more matches.
This is about upgrading how people see you—everywhere.

Because now, with our new AI engine, you can:

🧥 Create full lifestyle photo packs
📱 Level up your Instagram
💼 Refresh your LinkedIn or personal brand
🔥 And yes, dominate dating apps while you’re at it

You pick the vibe—clean, high-status, edgy, natural—and our AI does the rest:
Styling, posing, setting, polish. No awkward shoot required.

Final Offer — Closes Tonight:

✅ 30% OFF your next AI photoshoot
🎁 Free coins added to your account (use them anywhere in the app)
🚀 Unlimited photo packs, any style, in 1 click
⚡️ Early access before public release

👉 Get your upgrade before the window closes