last test

Ben

— 1 min read

Hey,

I promised I'd break down the strategy. Here it is.

Most guys build their profile like a photo album. Here's me. Here's me again. Here's me from a different angle.

That's not a profile. That's a lineup.

The guys who crush it treat their profile like a movie trailer. Every photo reveals something new. Together, they tell a story.

Step 1: Pick your archetype. Who do you want to attract — and what version of you attracts her?

  • The adventurous guy?
  • The sharp professional?
  • The laid-back creative?
  • The athlete?

You're not faking anything. You're choosing which real side of you to lead with.

Step 2: Build the story in 4-6 photos.

  • The hook
  • The lifestyle
  • The social proof
  • The passion
  • Something unexpected

No two photos should say the same thing. If you remove one and lose nothing — it shouldn't be there.

Step 3: The 10-second test.

Swipe through your profile as a stranger.

  • If the answer is "just some guy" — start over.
  • If the answer is "he seems like the kind of guy who..." — you've got it.

Archetype → story → check. That's the whole framework.

My friend I've been telling you about? This is exactly what he did. Same face. Completely different results.

Try it.

Ben

  1. The HTML file I already opened — most reliable for rich text copy-paste.
  2. Push as Ghost draft directly — skip copy-paste entirely.

Try copying from above first. If Ghost eats the formatting, the HTML file is your fallback.

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